Our first step was to identify the primary user groups for the website. Based on this, we revamped the information architecture to foreground content most relevant to these audience segments. This served as a foundation for the refreshed page designs and content, all tailored to synergize with the revamped design and structural blueprint.
In terms of design, we leveraged “card” style blocks as CTAs linking to internal sections of the site, ensuring that secondary and tertiary pages remained decluttered for optimal content accessibility. This approach fostered a distinct visual hierarchy across pages, enhancing uniformity and user-friendliness. A major design upgrade was the incorporation of striking images that celebrated Nevada’s scenic splendor and the spirit of volunteerism, ensuring these visuals complemented rather than overshadowed the content.
The culmination of our efforts is a custom-designed website that boasts superior usability, robust security, and streamlined backend management.