Services
How We Help Our Clients
Our team consistently goes beyond conventional boundaries to support our partners and each other in the digital marketing space. At BTV, our expertise stems from a combination of top-tier positions and strategy development within the Earned, Owned, and Paid Media departments at leading agencies and prominent native and national brands throughout the years.
Our holistic marketing approach not only gives you the right tools, but the best tools, to allow your business to grow. Within the Earned, Owned, and Paid Media spaces, our capabilities lie in the following services:
Earned Media
In our world, Earned Media relates to the exposure and visibility a brand or business gains through organic, non-paid means. In simpler terms, Earned Media is doing really cool sh*t that people are naturally drawn to, helping grow your brand’s success over time. Earned Media is one of the most valuable and scalable marketing channels, as it allows you to build brand credibility, trust, and awareness without the direct costs associated with paid advertising.
The BTV team has experience in all things organic. From keyword research to content distribution and their technical implementation, Earned Media tactics are essential when it comes to getting your business seen. Looking for more support in the following areas? Let’s talk.
Owned Media refers to the digital assets and online platforms that your brand or company owns and controls. These assets include your website, social media channels, and email lists.
To truly allow your Owned Media presence to shine, our team conducts a full brand audit to harvest your true voice in visual form, then brings past experience and expertise to the table. Whether you’re looking to give your website a facelift or you need to enhance your social footprint, we can help. Talk to us about what you’re looking for, and we’ll submit a strategy that makes sense for your business.
Paid Media
More than just paying for ad placement, understanding how to most effectively reach your target audience when, where, and on which platforms are just some of the basic components that go into a successful Paid Media strategy. It is complementary to other forms of digital marketing by driving initial awareness and traffic while allowing your Earned and Owned Media initiatives to nurture your audience, thereby enhancing your overall marketing goals.
We deploy results-driven execution of proven strategies informed by your industry, audience, and your goals. Our campaigns are custom-tailored to push the needle in the direction that you’re looking to grow. Strengthen your paid social efforts or develop a new Google Ad campaign with us.
Martech & Analytics
At BTV, we’re all about making your marketing smarter with our Martech & Analytics services. Think of us as your go-to for setting up the perfect mix of marketing tools and analytics, from Google Analytics to Hubspot, tailored just for you. We dive deep into data and love turning numbers into actionable insights with custom dashboards and reports. Whether it’s choosing the right tools or making sense of complex data, we’re here to help you make informed, savvy marketing decisions. Let’s make your data work for you!