Brands in the education space can get off on the right foot by anchoring their messaging and experience on a solid foundation with direct assets they can manage and control. Owned Media considers your website, blog, newsletters, videos, and social media profiles. Properly managing these assets helps to set the tone of how your brand is engaged and helps to craft the overall user experience.

Proper categorization of services on your Google Business Profile, optimized information architecture for your courses, or effective content production that helps to tell the story further and build the authority of your institution and/or brand are all components that go into a full-scale Earned Media strategy.

Whether driving direct response campaigns to increase applications or building awareness and RSVPs for an upcoming open house or event, effective Paid Media strategies can streamline your targeting and ensure your message is custom-tailored for the right audience and platform.