Marketing Services

Vocational schools, four-year collegiate institutions, and non-profit brands focused on improving access to education; our team has led marketing efforts that help to tell their story and get it out to the right audience. From marketing fundraisers to driving direct response campaigns to increase course applications, the team at BTV can customize a marketing plan that engages your audience at every level of the funnel.

Owned Media

Brands in the education space can get off on the right foot by anchoring their messaging and experience on a solid foundation with direct assets they can manage and control. Owned Media considers your website, blog, newsletters, videos, and social media profiles. Properly managing these assets helps to set the tone of how your brand is engaged and helps to craft the overall user experience.

Earned Media

Proper categorization of services on your Google Business Profile, optimized information architecture for your courses, or effective content production that helps to tell the story further and build the authority of your institution and/or brand are all components that go into a full-scale Earned Media strategy.

Paid Media

Whether driving direct response campaigns to increase applications or building awareness and RSVPs for an upcoming open house or event, effective Paid Media strategies can streamline your targeting and ensure your message is custom-tailored for the right audience and platform.

Case Studies

Find out more about some of our favorite education partners at BTV and the case studies that represent the successes we’ve celebrated together.

  • National Technical Institute

  • Opportunity 180