Real Estate
Marketing Services
Whether selling a multi-million dollar home or trying to lease out an apartment community, helping prospective residents or homeowners visualize what it could be like to live in your property is our specialty.
From marketing the community and location to nurturing direct response leads from qualified applicants, our team has decades of experience crafting full-funnel strategies for every type of property and campaign.
Owned Media
Your corporate and property-specific site and pages offer an opportunity to represent your housing product best and sell the experience to your prospective home buyer or lessee. The quality of your photos and the ease of information retrieval, like pricing, floor plans, and the application process, all help build the foundation for your real estate marketing campaign.
Earned Media
Optimizing your Google Business Profile and managing reviews can go a long way to helping your property stand out in “near me” and “best” searches. Additionally, creating content that helps to tell the story of the living experience for your audience can make a difference when it comes to finding qualified leads. Depending on your ideal candidate, this may mean featuring the quality of schools in the area, walking distance to dining and entertainment, or ease of public transportation access.
Paid Media
Understanding where your clientele engages online and their persona can go a long way when identifying the proper channels and messaging to power your Paid Media marketing mix. Our audience research can precisely identify this and help determine everything from the right channels, mediums, and time to optimize your advertising spending for maximum benefit.
Real Estate
Case Studies
Find out more about some of our favorite real estate campaigns at BTV and the case studies that represent the great work we’ve collaborated on.