
Joe Arduini
SVP Agency Operations
Proud husband, dog lover and musical hobbyist, Joe serves as SVP Agency Operations at BTV. In this role, Joe works closely with the team to help establish and evangelize processes that aid in the core vision of helping the organization’s BTV partners grow and thrive while strengthening the communities they serve.
Prior to BTV, Joe held roles as VP, Earned Media at REQ and Director of Partnerships, NA at Gambling.com Group. With REQ, Joe led SEO and content strategy teams in the conceptualization and execution of inspired Earned Media campaigns for brands of all sizes and verticals, including Hard Rock International, MGM Resorts International and RipCurl. With Gambling.com Group, Joe led process development as well as SEO, content and media placement strategies in the sports betting and iGaming space for Partnerships with GANNET and McClatchy.
Hailing from Pittsburgh, PA, Joe relocated to Vegas in 2005. In his spare time, Joe enjoys spending time with his wife, Juci, and two Yorkipoos, Blueberry and Luma, writing and producing music, bodyweight training, watching movies and rooting for his favorite hockey teams (Let’s Go Pens and Go Knights Go!)
Recent Blog Posts
Sportsbook Client – March Madness 2025
A Las Vegas Sportsbook March Madness 2025 App Downloads High-Energy Creative, Smarter Strategy, Real Results For the 2025 March Madness season, a large sportsbook client partnered [...]
Driving Efficient App Growth for a Las Vegas Sportsbook
A Las Vegas Sportsbook Paid media performance, January to June 2026 (year over year) A Las Vegas sportsbook and mobile betting app competing in one of [...]
Reaching and Converting Local and Drive-In Audiences for a Multi-Day Cultural Event
A Las Vegas Cultural Institution Paid media performance for a one-month event campaign A Las Vegas cultural institution that produces a multi-day, ticketed experiential event celebrating [...]



