A strategic thinker and innovative marketer, Jon Mackin leads the team in creating and implementing cutting-edge paid media strategies and optimizing social strategies to ensure maximum reach and engagement. Known for his data-driven approach, Jon's leadership has consistently delivered highly effective campaigns, driving substantial returns on ad spend (ROAS).

Jon holds a bachelor's degree from the University of Nevada, Las Vegas. With over 15 years of experience, he has led social and digital strategies for major entertainment brands in Las Vegas and served as a CMO in the fintech sector. His career is marked by significant achievements in performance marketing and content strategy, earning him a reputation for increasing leads and sales for high-profile brands.

Outside of his professional career, Jon is a dedicated family man. He enjoys coaching his four kids' sports teams, spending quality time with their dog, Kevin, and podcasting with his wife, Danielle. Jon loves living in Las Vegas for its vibrant sports culture and endless entertainment options, making it the perfect backdrop for his active lifestyle.