A proud dad, sports fanatic, and avid trail runner, Justin Cohen launched BTV in late 2022 and serves as its CEO and the person responsible for the overall direction of the agency and each team member’s actions and output. What is BTV? A Boutique Agency with decades of learnings from a bunch of seasoned agency and marketing folks, brought together to grow organizations in a better way – while positively impacting the communities we serve.

Prior to BTV, he spent 14 years with his then Partners, leading his first advertising agency, IMI, aka Internet Marketing Inc. They grew IMI into a nationally recognized digital-first agency that served numerous Fortune 500 companies and countless top casino and entertainment brands and built strong teams in service of the higher education and healthcare verticals, to name a few. IMI merged with REQ in 2019 and Cohen stayed on for three years to support the transition. He started his professional career at Expedia.com, then worked with Starwood (now Marriott) and other Luxury Hotel and Real Estate Brands.

Cohen hails from Boston and attended Cornell University in Ithaca, NY. He is a 20+ year wish granter and fundraising volunteer for Make a Wish of Southern Nevada and a 2015 graduate of Vegas Chamber’s Leadership Las Vegas program. He has served as a volunteer and board member with Get Outdoors Nevada and is currently the organization’s treasurer. Through his work as a marketer, board member, and advisor, Cohen has supported the growth of countless non-profit organizations throughout Southern Nevada since arriving in the Las Vegas Valley in 2002.

When he’s not focusing his energies on his twin children, Parker and Reed, he can be found trail running and hiking around Southern Nevada with their rescue (puppy-at-heart) Hazel.